THE ROLE OF DIGITAL INFRASTRUCTURE IN SUPPORTING RETAIL AND CULINARY MSME BUSINESS PERFORMANCE IN DENPASAR, BALI: A SYSTEMATIC LITERATURE REVIEW

Abstract

Digital infrastructure has become an essential component in supporting the development and competitiveness of micro, small, and medium enterprises (MSMEs), particularly in retail and culinary sectors. The development of internet connectivity, digital payment systems, e-commerce platforms, social media, and digital business applications provides opportunities for MSMEs to improve operational efficiency, expand market access, and strengthen business performance. However, the benefits of digitalization depend on technology adoption, digital literacy, business readiness, financial capacity, and institutional support. This article reviews the role of digital infrastructure in supporting retail and culinary MSME business performance, with particular attention to Denpasar City, Bali, Indonesia. A systematic literature review approach is used to synthesize relevant studies concerning digital transformation, QRIS adoption, e-commerce, digital marketing, financial technology, and digital literacy. The findings are organized into five main themes: digital infrastructure, digital payment adoption, e-commerce and digital marketing, digital business management, and institutional support. Previous studies in Denpasar indicate positive relationships between QRIS usage, digital marketing, and MSME revenue. Other studies highlight the importance of digital branding, financial literacy, and technology readiness in supporting digital transformation. The review suggests that digital infrastructure should be developed as an integrated business ecosystem rather than as isolated technological tools. Strategies for Denpasar should therefore combine affordable connectivity, digital payment adoption, sector-specific e-commerce, digital marketing capacity, financial literacy, and collaborative institutional support. This review provides a conceptual foundation for strengthening digital transformation among retail and culinary MSMEs in Denpasar.